This is an idea book. If you want to start a small business of your own, you are faced with the many complexities of today's business world. Let us assume that you have some capital, say $10,000 to $25,000, that there is a growing market for the sale of "what-nots" and you've decided that this is the time for you to make your move—to start in the business of the manufacture and sale of what-nots. Now what do you do?

First and foremost, you want ideas. You need ideas and information on the form of business under which you will operate, where and how to raise more capital if and when you need it, where to apply for governmental assistance, how to establish a business credit line, the tax consequences of your proposed operations, setting up an accounting system and full coverage and protection through your proper use of insurance.

Running a business of your own will bring you a sense of independence. You are top man. You can't be fired. You will have an opportunity for higher income because you will be able to collect a salary plus a profit on the return on your investment. These are the advantages and pleasures of operating your own business.